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Project Overview

Name: Various Technology
Date: Dec’14
Technology: Transparent LCD, Mobile Projections
Brand: Vivo Mobile
Location: Delhi

Launch of the Slimmest Smartphone with Xenium Digital

The newest contender for the world’s slimmest smartphone title, the Vivo X5Max, launched in India on Dec’14. The company has claimed that it used the industry’s thinnest chassis and also claims the handset sports a screen sporting a thickness of just 1.36mm. To support the claim of this Smartphone Company & launch it as a mobile brand in the country, Xenium Digtal was approached to provide its Digital innovation. The Guest list of the event comprises of CEO of Vivo Mobile & Bollywood’s Young face Aayushman Khurrana.

How did Xenium created a difference

Xenium decided to use multiple technologies that will create an experience among the user and impart the features of this Smartphone. The developers at Xenium Digital were working in full gear to deliver “Transparent LCD”, Gesture Based Experience and a Mobile Application connected to LCD.


Ice Breaker

The Gesture Based technology was not directly connected with the Smartphone however it was used as an Ice Breaker at the Event. To make people interactive at the event, Hand Gestures of the user was detected and random Graphics corresponding to the Gesture was displayed at the Screen. The Graphics Designed with attractive Light colors can be changed as per the mood of the event.

Interacting with the Features

Real Mobile was placed inside the Transparent LCD while the Display Screen was displaying an attractive Graphics. This LCD was made Touch Interactive wherein users can interact with the Content displaying Features, Specifications, Design etc. of this Smartphone. All these features were designed to revolve around the Real Smartphone placed inside the LCD.


Experiencing the Device

Separate Mobile Application & Device application were developed which connects the two devices via WiFi. Users can interact with the Device while the output was generated at the Giant LCD which contains the Desktop Application. The Mobile app developed with innovative designers of Xenium contains list of Vivo Videos. User can browse the list of Video on the Smartphone while the corresponding Video will be played on the Giant Display. This way user can interact and feel the device while experience will be created when the Video is played on the Giant Screen.

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