Myntra’s 1 st Offline Store

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Project Overview

Name: Myntra’s 1 st Offline Store – Xenium Digital Private Ltd.
Date: March’17
Technology: Multitouch
Brand: Myntra


With extensive booming demand in retail sector, Xenium Digital recently accomplished successful project “Myntra Retail Store”. We executed multiple immersive applications for the brand Myntra by offering interactive technologies at launch of their new store “Brick and Mortar” in Bengaluru.


In an endeavour to achieve digital transformation with the prime focus on customer experience, we deployed 4K content across all the screens at the store. It is like a DIGITAL billboard, which creates a visceral experience that hadn’t yet been done in stores across India, till date.

The grandeur of the display, combined with the eye-catching and impacting content, is hard to ignore from the minute you enter the store. State of the art technologies like Multitaction with QR Marker Detection, Selfie Corner combined with Ramp and Touch Displays were all used to frame a strategy with an aim to connect to Omni Channel.


Installing interactive technologies at the store attracted maximum attention of the customers and enthralled their user-experience with excitement of re-visiting again.

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