Zoya is a chain of luxury diamond boutiques from the House of Tata. It is created for the design-seeking woman with an international sensibility. Zoya had envisioned of displaying their designs to their most promising customers. Jewellery was something that required an eye to view and to enhance this overall experience and give the users the capability of viewing minute details in their design collection, the Multitactionsolution was proposed by Xenium Digital Private Limited.
The designs showcased were from 4 different locations across the globe Paris, Greece, Kashmir and Rajasthan. We made the use of QR markers which were assigned to every individual collection. The following event took place in Mumbai at Palladium, Lower Parel on the 11th of January, 2018.
This event made a huge impact giving the brand enough lime light and a humongous response, creating the right amount of buzz for them in the luxury retail industry.