Ford Virtual Tour

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Project Overview

Name: Ford VR Activations
Date: Feb’14
Technology: Virtual Reality Corner Cave and Oculus Rift

Introduction

The Auto Expo 2014 had officially ended, but Ford India offered all the people who have missed it, a chance to visit their Auto Expo Pavilion. Auto enthusiasts got an opportunity to take a 3D virtual tour of the pavilion at the 12th edition of the Expo. They launched a pan India Initiative named Ford Time Machine. It was an exclusive way to let people experience their enticing pavilion, which presented their well-known and newest of cars like Ecosport, Fiesta, all new Figo Concept, etc.

To spread and enhance the overwhelming response received by them at the expo, Ford travelled to Mumbai, Lucknow, Surat, Guwahati, Bangalore and Chennai with their Time Machine. They recreated this whole experience with the use of 3D Virtual Reality technology. Six cities got to experience this 3D Virtual walk through 3D glasses.

The Event

A 3D virtual reality booth was set up, which allowed the participants to experience the ford pavilion. The 360 degree virtual walk, let the user know the features of the car displayed in depth. They could visualize the pavilion and also modify the viewpoint by changing their own positions. The 3D Virtual walk through has been created by Xenium Digital, a leading Interactive Advertising Agency in Mumbai. The 3D walk through recreated, took the audience back in time and made them experience the Ford’s Pavilion at the12th Auto Expo.

The Event “Ford Time Machine” kick-started in the Infinity Malad Mall in Mumbai and the Saharaganj Mall in Lucknow last weekend. The audiences visiting the booth were enthralled by the whole experience. Xenium Digital conceptualized this virtual walk through with the help of two technologies one being Virtual Reality Corner Cave and other being Oculus Rift. This virtual walk through revolved around the Ford’s exhibit area in detail. The leading auto-mobile company, successfully teleported people into their award winning pavilion at the Auto Expo.

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