Electrolux AR App

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Project Overview

Name: Electrolux AR App
Date: March’16
Technology: Augmented Reality
Brand: Electrolux

Smart Hob (Ios& Android AR App)

Being a smart technology product, Electrolux were looking for smarter way for users to interact with their advanced Home appliances. This lead to the development of AR App for Ios and Android that can be installed at every point of sale of Electrolux. The objective was to enhance the experience of all the users that interacts with their product. We decided to develop an Augmented Reality app that can explain the heat efficiency of Smart Hob along with its detail specifications. Our challenge was to design and develop an app that deliver all the features of Smart Hob that includes

  • Inner Burner for precise heat efficiency
  • Burner Crown that increases Air Circulation
  • Protection plate to prevent backfire
  • Brass Connection Nut for increased safety measure
  • Smart Detector – Alerts on overheating
  • Outer Brass Burner – prevents burner from reshaping and many more.

Furtherdevelopment generated the need of Videos to explain features and uses of the Smart Hob. Our designers were on their toe to include each and every detail of the app that can be useful for its users.
Our expertise developers started working on the project with great enthusiasm. With client review being held regularly the entire app was developed in a couple of months which include Augmenting the Smart Hob, creating Videos, designing User Interface and building the entire APK
This Augmented Reality app is currently being used in entire South East Asia POS of Electrolux which augments when scanned over Smart Hob Brochure. It is now more convenient for On-Site sales personnel to explain the features of the appliance in one click.

Nutrifreshrefrigerator (Ios& Android App)

A new Appliance developed by Electrolux that uses fresh logic to give Fruits and Vegetables a good Vitamin Boost.Nutrilight is a unique and patented light treatment that distributes light evenly from smart LED to help improve the vitamin content of fruits and vegetables. It exposes the fruits and vegetables crisper to chosen quantities of light similar to exposing it to sun thus retaining the weight of the fruits and vegetables, enhancing its Natural color and keeping it fresher for a long time.

Imagine the same message being delivered with an app which contains video and browsed using Augmented Reality. Xenium developed an Augmented Reality app which Augments on the Brochure. This app was designed with the same objective as that of “Augmenting Smart Hob”. The main difference is augmenting the app on the fridge Brochure and playing content as per the scanned image. We even designed Videos for the App that informs the user about the technology.

Electrolux Brochure

Tablets bring a new depth to the way we interact with materials, with swiping; tapping and actually physically interacting with content. With this, Electrolux wanted to present a unique opportunity to engage customers and brand ambassadors with a whole new level of interactivity.

By combining striking design, rich interactivity and core features to keep customers coming back for more, a Tablet Brochure was designed and developed by Xenium that includes all the 16 product Catalogue of Electrolux. With interactive features built into a digital brochure, we were looking for ways to get customers get closer to the brand. The app features included

  • Video – to engage customers with full screen video content
  • Audio – to enhance customers experience with ambient sound
  • Image Galleries
  • Interactive features

It’s a great new era for businesses who can now reach a global market without the costs and limitations of print and post. Xenium developed in entire M-Brochure to provide insights and specifications of Electrolux Home Appliances. We also included “Try Out” feature where user gets an option to place the appliance in the kitchen inside the app. This app is currently developed for Android Tablets.

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