DIGITAL TREE – Hotstar

Home > DIGITAL TREE – Hotstar

Project Overview

Name: On-Ground Augmentation
Date: Feb’15
Technology: Augmented Reality (On-Ground)
Place: Germany

Together with the Laqshya Media, TVS Tyres brief for their latest AGRI RADIAL TYRE ‘TIGERTRAC’ concerning their exhibit at the trade show was initialized. The live augmented reality activation was conceptualized to give all the visitors an opportunity to experience and relate to the product.

The AR activation for the same featured the Royal Bengal Tiger. The tiger’s movement around the AGRI RADIAL TYRE was well choreographed to interact with the visitors, positioned on the marker. They could interact with the tigers which walked around, stood upright and sat beside them. The visitor could also take a picture with the tigers which was later shared with them. Created with state of the art Metaio SDK for AR and enhanced with realistic graphics and audio, the activity effectively captivated its audience.

Together with the Laqshya Media, TVS Tyres brief for their latest AGRI RADIAL TYRE ‘TIGERTRAC’ concerning their exhibit at the trade show was initialized. The live augmented reality activation was conceptualized to give all the visitors an opportunity to experience and relate to the product.

The AR activation for the same featured the Royal Bengal Tiger. The tiger’s movement around the AGRI RADIAL TYRE was well choreographed to interact with the visitors, positioned on the marker. They could interact with the tigers which walked around, stood upright and sat beside them. The visitor could also take a picture with the tigers which was later shared with them. Created with state of the art Metaio SDK for AR and enhanced with realistic graphics and audio, the activity effectively captivated its audience.

Would you like to create Brand Experience

Get in touch with Xenium

 

Join our Mailing List

 

parveez@xenium.in +91  8850080585

© Copyright 2017 Xenium Digital - Privacy Policy Fusion Innovation Lounge