Type: Products Introduction
Date: May 18
Technology: Augmented Reality
Insecticides and Fungicides are not very interesting and extremely technical to explain. We had to use our imagination and with the help of on-ground augmentation, we were able to explain exactly how BASF’s products were better than the competition. We created an experience around the user (the farmer) where we identified their problems and recreated it using animation, augmented reality took the presentation further into an entirely new dimension. This had a much better impact than what a traditional AV would otherwise have on the user.
Augmented reality is a very interesting way to impart information, which would otherwise be difficult to understand by the end user. Speciallyusefull for highly technical products.
We developed a tablet-based application for their sales team that would use augmented reality. Customers would get a graphical representation with the use of interactive augmented reality to understand exactly how the dust mites settle down on furniture and other corners of the house. They are invisible to the eye which is why even though we may assume that they do not exist, they are very much present all around us.
For senior sales executives, we developed a virtual reality app. Midway into the sales-pitch, the senior sales executive would introduce the virtual reality headgear, which would project the virtual environment of a living room with multiple hot spots, which when interacted with, would reveal the dustmites present there.
These tools come in very handy with customers who have language barriers or fail to visualize the benefits these products can have in their lives, thus aiding the sales executives in their pitch.