BASF Products Launch with AR

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Project Overview

Name: BASF
Type: Products Introduction
Date: May 18
Technology: Augmented Reality

The Brief

BASF is a chemical giant and by sales alone, it is the worlds largest chemical company. BASF India did not have a very good presence locally, which is why they wanted to have a face to face conversation with their end users (farmers) and tell them the benefits of using their two products Sefina and Priaxor.Sefina is powered by a new active ingredient calledInscalis, derived from the first of its kind chemical class, Pyropenes.These are quality products and besides having great core benefits have the added feature of being less harmful to the environment in comparison to other locally available insecticides and fungicides in the market. BASF chemicals had a very clear vision as to where they wanted their brand to be. We had a clear vision on how to get them there.

The Project

Insecticides and Fungicides are not very interesting and extremely technical to explain. We had to use our imagination and with the help of on-ground augmentation, we were able to explain exactly how BASF’s products were better than the competition. We created an experience around the user (the farmer) where we identified their problems and recreated it using animation, augmented reality took the presentation further into an entirely new dimension.  This had a much better impact than what a traditional AV would otherwise have on the user.

Conclusion

Augmented reality is a very interesting way to impart information, which would otherwise be difficult to understand by the end user. Speciallyusefull for highly technical products.

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Project Overview

Name: Eureka Forbes Products Demo
Type: Staff Training
Date: Jan 18
Technology: AR + VR
Brand:  Eureka Forbes

Introduction

Even though Eureka Forbes is synonymous with general home appliances and their salespersons have been arriving at your doorstep since the past two decades to speak about the brand. These traditional methods of selling are soon becoming obsolete, while the brand is facing an uphill battle to convince millennials and office-goers to stop and have a look at what they have to present, the shift in decision-making at a regular Indian household has driven brands to take drastic measures by taking giant leaps in the technologies they use to promote their brand. Eureka Forbes has made a name for itself with a strong consumer base and excellent after-sales service. The brand has come a long way since the days when they sold Vaccum Cleaners and Water Purifiers. They approached us in January 2018 with the requirement to help them with AR and VR applications which will eventually give the sales team a tool to supplement the sales pitch to their potential customers.

The Project

We developed a tablet-based application for their sales team that would use augmented reality. Customers would get a graphical representation with the use of interactive augmented reality to understand exactly how the dust mites settle down on furniture and other corners of the house. They are invisible to the eye which is why even though we may assume that they do not exist, they are very much present all around us.

For senior sales executives, we developed a virtual reality app. Midway into the sales-pitch, the senior sales executive would introduce the virtual reality headgear, which would project the virtual environment of a living room with multiple hot spots, which when interacted with, would reveal the dustmites present there.

Conclusion

These tools come in very handy with customers who have language barriers or fail to visualize the benefits these products can have in their lives, thus aiding the sales executives in their pitch.

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