Audi Multitaction

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Project Overview

Name: Audi Multitaction
Date: Dec’17
Technology: Multitaction
Brand: Audi India

Introduction

Since a decade ago, Xenium Digital has been providing an engaging brand experience to various car manufacturing companies from all over the world. Once again Xenium provided an interactive digital experience for its esteemed client, Audi.

The Project

It was the Unconference event, at Jaigarh Fort which is located at Jaipur, Rajasthan, where Audi team wanted to create something innovative that could enable the car lovers to witness the true potential of the newly launched Audi R8 V10 Plus. The event being organized by YPO (Young Presidents Organization) and sponsored by AUDI, it was obvious the audience would be young and vibrant. Keeping in view of the same Xenium Digital conceptualized an experience involving state-of-the-art Multitaction Technology.

Multitaction is a Multi-Touch and Multi-User platform based on Computer Vision technology. It has unique features like QR Marker Code recognition and enabled with IR Pen. Leveraging on the same Xenium’s creative team defined interactions for the users to explore the features of Audi R8 V10 plus car. Initially Xenium’s team delved into the list of specifications and features of the car and later mapped each of these against a QR Code. At the stall the user had to just place the specific code on the table to learn about the feature or specification of the car. All of the features of the car were showcased with nicely designed visuals and 3D graphics. It was an almost overwhelming experience for each one among the users, since it was a never seen before stuff. The ultimate goal for Audi was thus met.

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