Augmented reality is expanding in five core verticals which are Retail, Entertainment, Education Services, Publishing and Industrial. Along with marketing and gaming, AR technology has been in use for almost everywhere including gaming, entertainment, government and even military. It has transformed the way people interact with the digital world. This rendezvous of real and digital world has resulted in an enhanced view of reality, where people get to experience and learn more. Augmented reality has also made it possible for consumers share this experience via internet with others.
As we all realize that the advertising industry is moving on and so are the ways in which it is being incorporated to reach out to the target audience. In this competition, a brand to survive has to grab attention and stand out amongst the rest. Augmented Reality being our forte, we have taken the whole digital and advertising experience to new dimensions. Being a leading Digital Advertising Agency in Mumbai, India solutions provided by us are vast and versatile.
Xenium Digital provides clients with multiple AR solutions. Know how you Augment Your Brand in Reality.
Mobile & Web AR Application
With mobile getting smarter, the scope of it has multiplied. AR mobile apps are available on both Android and IOS devices. With this technology we make, 3D objects with live video on tablets and mobile phones. The video has been digitally processed and ‘augmented’ with the 3D components. Hence, this digital processing integrates real and virtual world in real time. It’s like bringing alive a car, an animated character, games etc. Clients can now build challenging communication and ideas using this technology. For the past year, large brands in India and abroad have been keen on increasing the user’s interaction with their product which in return helps them in maximizing sales.
On Ground Activation
People queuing up at malls, museums, public place, airports to be part of the experience of interactive events is a regular sight at promotional campaigns powered by Xenium Digital.
Types of On Ground Activation
Augmented Product Displays: In corporate On-stand kiosk and environment, consumers can visualize physical products live. Ex: Maruti Suzuki Alto 800
Interactive Kiosk: Augmented content is used to allow consumers to interact and immerse themselves with the brand. Ex. Zee Fear Files and Just Dance
Technologies has created new opportunities for retailers to sell their products. AR can be used by retailers in various ways. Some of them are mentioned below.
- AR online shopping
- Virtual Retail Stores with help of AR app
- Product with markers to increase sales with augmented reality
- AR Adverts with additional web content, product video, coupons etc.
- 3D Product Preview at stores
- Display Additional information about the products
- Visualize Product Catalogs
- AR-enabled store windows
The world of gaming has taken a completely new turn. The recent trend of augmented reality gaming has changed gaming used to be. This technology is one of the most prominent feature for game developers and designers today. These AR games can be played on smart phones and tablets by individuals.
Publishers and advertisers both are looking up to the idea of print-to-mobile activations. This trend is catching up soon, the reason being the engagement level heightened with the use of image recognition. Print is no longer now restricted to just reading. Print-to-Mobile AR Activation is one of the best examples of increasing reader engagement.
AR Glasses are the proof that technology is here to stay. The Augmented Reality technology used in AR Glasses lets users see virtual information overlaid on an eyepiece attached to a pair of glasses. The scope of the growth here is tremendous. Once initialized there is no stopping to the possibilities it poses. Xenium Digital is still researching on AR Glasses and working hard to make this digital world true.